Learn UX cross-sell best practices for e-commerce sites with me.
Welcome back to my Baymard Cliff Notes series! If you missed my first article in the series, I’m embarking on a self-imposed quest to get UX Certified by Baymard to improve my UX knowledge and become a better Content Strategist and Design Partner in my free time.
Today, my notes are on cross-selling best practices. This topic covers how cross-sells and cross-navigation are vital for users’ overall success in locating desired products.
Let’s get into it!
‘Cross Sells’ UX Performance
- Average sites have mediocre performance.
- On the Prodcut Details Page (PDP) the user has to visit multiple pages to find a product they are interested in.
- Cross-sells can play a substantial role in helping users find the exact product they are searching for.
Splitting ‘Alternative’ and ‘Supplementary’ Cross-Sells
- On the PDP, users will have two different and opposite needs for cross-sells.
- Some users don’t like the current product and don’t want to buy it, and others do. Most cross-sell implementations don’t take these two scenarios into account.