Baymard Cliff Notes: Homepage UX Best Practices

Sam Saenz
6 min readApr 2, 2022

Learn all about e-commerce website dos and don’ts with me.

Welcome to my Baymard Cliff Notes series! In my free time, I’m embarking on a self-imposed quest to get UX Certified by Baymard to improve my UX knowledge and become a better Content Strategist and Design Partner.

My quest entails taking 6 exams that cover 6 major UX themes; Homepage & Category Navigation, On-site Search, Product Lists & Filtering, Product Details Page, Cart & Checkout, and Mobile E-Commerce.

Baymard bases its study material and exams on its extensive (78,000+ hours) research on large-scale e-commerce UX findings. You know what that means, I’ll be doing a lot of reading!

To help me study and to share out what I’m learning, I’ll be publishing my weekly study notes so they can help you whether you’re a UX designer, UI designer, product manager, web developer, or e-commerce site owner.

Alright, let’s get into it.

UX Ecommerce Homepage Best Practices

UX performance

  • Most sites perform just above acceptable.

Inferring types of sites

  • Generally, users perform a scroll and scan of the homepage to get an overview of the site. 25% of users do this…

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Sam Saenz
Sam Saenz

Written by Sam Saenz

UX Content Designer (https://samsaenz.com), Travel & Food Writer (https://eatwelladventureoften.com), and NLP (mindset) practitioner in Miami, Florida.

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