Baymard Cliff Notes: Image Gallery UI

Sam Saenz
12 min readJun 19, 2024

Learn Image Gallery and Buy Section best practices for websites with me.

Welcome back to my Baymard Cliff Notes series! If you missed my first article in the series, I’m embarking on a self-imposed quest to get UX Certified by Baymard to improve my UX knowledge and become a better Content Strategist and Design Partner in my free time.

Today, my notes are on Image Gallery UI best practices. This topic covers how to design a high-performing image gallery to serve as the perfect container for product images.

Let’s get into it!

Why is the Image Gallery UI important?

  • A poorly executed image gallery will directly impact visual details and product features. It will also directly impact a user's site abandonment.
  • What an image gallery needs:
    1. A comprehensive collection of product images.
    2. High-resolution images suitable for detailed inspection.
    3. It Should be easily navigable so users can find the additional info they’re looking for.

Benchmarks

  • 40% of sites have issues with an image gallery interface that easily causes users to overlook all the available images, which are critical to their purchasing decisions. They also truncate image thumbnails, risking users not knowing…

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Sam Saenz

UX Content Designer (https://samsaenz.com), Travel & Food Writer (https://eatwelladventureoften.com), and NLP (mindset) practitioner in Miami, Florida.