Rant: When Will UX Content Strategy Be Taken As Seriously As UX Design?
It’s 2022, and Content Strategists are still fighting for a seat at the UX table.
The Plight of The Content Strategist
“You’ve worked at other companies, do you think it’s better anywhere else?”
That’s the question a coworker, let’s call her Grace, recently asked me as we were unloading to each other about the lack of process between UX Content Strategy and UX Design and the struggles/chaos/confusion it was causing in our 9–5 lives.
We both evangelize for Content-first design every day, and it can be downright exhausting. But we do it day after day because it’s our job to ensure the right content is at the right place for the right audience. We also believe it reduces the workload for the rest of the design team, i.e., UX/UI designers. Content-first design also generally allows projects to be done better and move faster.
In my opinion, we Content Designers or Strategists or whatever you want to call us, are like Architects. And UX/UI designers are general contractors. And it’s much easier for us as a product team to build a structurally sound house (product) if we have the blueprints (Content Strategy) first. The home blueprints include the number of rooms we want to build, their location, and their…