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User Experience Tips for a Better Homepage.
As a UX Content Strategist with over 10 years of experience, I’ve helped numerous businesses craft effective websites to better their user experience and increase sales.
What I consistently see are websites with terrible home pages.
The Grocery Store Metaphor
The homepage is essentially like walking into a physical grocery store. If your homepage is not organized in a way that is intuitive or navigable to users, it’s like being in said grocery store with no clear signs or labeled isles.
Imagine you are in a physical grocery store and there are no signs and the aisles are full of random products and you can find what you need. So, you wander around looking for help and finally find a sales associate, however, when you ask them for help, instead of answering your question they give you random facts about themselves.
How To Improve Your Homepage
Here are some tips to craft a better homepage and ensure it captures user attention, communicates business value clearly, and guides users to take action.
Prioritize Discoverability
The homepage should be organized and intuitive to users, with clear navigation and important information (like contact details or a call to action) readily accessible.
I see too many websites that make it impossible to easily place an order, contact the business, or even learn what a business does and it’s the fastest way to lose potential customers.
Focus On User Benefits
Ditch industry jargon and explain what your company does in clear, concise language. Do this by focusing on the benefits and how your business solves clients’ problems.
A lot of companies tend to want to tell users how great they are rather than focusing on what they can do for potential clients, it’s like being on a first date and the person you are on the date with is just talking about how great they are.
Don’t tell users how great you are, show them how you can be great for them.