Your favorite content strategist is back with more FREE tips that no one asked for:
I don’t know what business owner needs to hear this, but the more complicated you make it to buy your services, schedule an appointment, or communicate with you, the fewer sales you will get.
#MAKEITEASY
It should be easy to understand:
Your pricing and how much I will pay when all is said and done
Easy to pay you and get a receipt or invoice
Easy to schedule an appointment with you
Easy to contact you or find your location
Easy to understand where we are in the process and what will happen next, or what I can expect moving forward.
I don’t know if it’s the pandemic that made things so complicated, but getting anything done lately feels harder to me, especially with service providers such as contractors, beauty salons, and even health care professionals.
